Marketing 101 for Liberated Coaches
Marketing 101 for Liberated Coaches is a quarterly learning series aimed at helping coaches create effective marketing materials that attract their ideal clients. Over the next year, coaches will join four engaging virtual workshops focused on developing essential marketing tools for a successful coaching practice. Topics will include identifying your target audience, crafting a compelling coaching bio, building your coaching brand, and defining your future services. Each workshop will feature interactive exercises, expert guest speakers, and opportunities for peer support and feedback.
As a liberated coach, it's vital to not only have the skills to help your clients achieve their goals but also to effectively market yourself and your services. Marketing 101 provides the tools and techniques needed to stand out in a competitive coaching industry.
In today's digital age, a strong online presence is essential for any business. That’s why our first workshop will focus on identifying your target audience and creating a compelling coaching bio that showcases your unique strengths and attracts potential clients. We'll explore various methods to reach your ideal audience, including social media, email marketing, and networking.
What You’ll Learn In This Coaching Workshop
In this empowering workshop, you will have the opportunity to explore a variety of marketing components designed to support you in launching or enhancing your individual coaching practice. This series is thoughtfully crafted for coaches who are dedicated to helping clients grow and heal. Please keep in mind that this is an introductory series, aimed at introducing a selection of core tools that will empower your journey.
In Marketing 101, you’ll learn to:
Discover Effective Marketing Tools and Platforms
Comprehend the Evolving Coaching Landscape
Create Resources that Foster Meaningful Connections
Define Your Ideal Coaching Clients
Craft an Engaging Coaching Biography
Create Persuasive Marketing Language to Attract Prospective Clients
Workshop Pricing & Schedule
Identifying Coaching Clients
November 20, 2024, 2pm - 4pm PST
Launching a successful coaching practice starts with allowing yourself the time and permission to identify your ideal clients. In this interactive workshop, you will have the chance to explore your unique coaching style and begin pinpointing a target audience that can truly benefit from your expertise as a coach.
Introducing Yourself as Coach
February 16, 2025, 4pm - 6pm PST
Who you are as a coach is incredibly important when connecting with new clients. Your bio serves as a key tool for potential clients to understand your unique approach and decide if you’re the right fit for them. That’s why it’s essential for your bio to genuinely reflect your essence as a coach. In this workshop, you will have the chance to share your story, empowering you to craft a compelling coaching bio that resonates with your values and mission.
Developing a Coaching Brand
May 21, 2025, 4pm - 6pm PST
Building your coaching brand is a powerful journey, and with the right support to clarify your message, any challenge can become a stepping stone to growth. In this dynamic workshop, you’ll explore three essential strategies designed to help you develop or enhance your coaching brand in a way that resonates with your unique purpose.
Designing Coaching Services
June 18, 2025, 4pm - 6pm PST
Coaching is rapidly growing as a field, leading to increased competition. As awareness of the benefits of coaching spreads, more clients are seeking out coaches. Join this workshop to learn how to design innovative coaching services that attract your future clients.